International Journal of Contemporary Research in Multidisciplinary

Abstract:

The present research delves deeply into the concept of "green marketing" and examines the various challenges that arise in its implementation across multiple dimensions in the modern marketplace. It highlights the obstacles businesses face when trying to adopt environmentally friendly practices, addressing concerns related to sustainability, consumer awareness, and regulatory frameworks. Furthermore, the research discusses the strategies that need to be employed to advance the green marketing process, ensuring that "green products" not only become more environmentally sustainable but also financially accessible to a broader range of consumers from diverse socioeconomic backgrounds. By overcoming these hurdles, green marketing can pave the way for a future where eco-friendly products are both practical and affordable for all.

Keywords:

Green Marketing, Eco Friendly, Environment, Sustainability

Aim/Objectives

Methods