International Journal of Contemporary Research in Multidisciplinary

IJCRM Journal Metrics
No. of Volumes	3
No. of Issues	86
No. of Submissions	345
No. of Published Papers	308
Acceptance	31-40 Days
Review Papers	160
Research Papers	134
No. of Editor-in-Chief	0
No. of Editors/Reviewers	43
No. of Paper Downloads	55439
No. of Paper Views	456883

IJCRM Journal Metrics

Journal Established Year

Nov. 2022

No. of Volumes

No. of Issues

No. of Submissions

345

No. of Published Papers

308

Acceptance

31-40 Days

Review Papers

160

Research Papers

134

No. of Editor-in-Chief

No. of Editors/Reviewers

No. of Paper Downloads

55439

No. of Paper Views

456883

International Journal of Contemporary Research In Multidisciplinary, 2024;3(3):32-36

Ethical Advertising in Digital Marketing: Navigating Principles and Practice

Author Name: Mrs. J. Joseline Famila;

1. Assistant Professor, Department of Business Administration with CA and Logistics Hindusthan College of Arts & Science, Coimbatore, Tamil Nadu, India

Paper Type: review paper

Article Information

Paper Received on: 2024-04-13

Paper Accepted on: 2024-05-15

Paper Published on: 2024-05-22

Abstract:

The digital era has fundamentally altered the landscape of advertising, offered businesses unprecedented reach and targeted capabilities. Digital marketing platforms enable advertisers to tailor their messages to specific demographics, track user behavior in real-time, and measure the effectiveness of their campaigns with unparalleled precision. However, this transformation has also brought about a myriad of ethical considerations that marketers must navigate to maintain trust and integrity in their advertising practices.

Keywords:

Ethical advertising, Digital marketing, Transparency, Authenticity, Accountability, Consumer trust, Regulatory frameworks

How to Cite this Article:

Mrs. J. Joseline Famila. Ethical Advertising in Digital Marketing: Navigating Principles and Practice. International Journal of Contemporary Research in Multidisciplinary. 2024: 3(3):32-36

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