Abstract:

Advertising plays an important role in today’s marketing world, especially for those products which are more convenient. Advertising is an important tool for attracting consumers and increasing sales. In this project, due to a trending impact of advertising on garment products on the consumers (students), a survey is carried over. The prime objectives of the study are to determine the benefits and disadvantage from the introduction of advertisement on garment purchasing among the students of Nagaon town, to analysis and compare the influence of advertisement on the students and also their spending patterns and also to determine the brand awareness among the students. As it is conducted on the topic “AN IMPACT OF ADVERTISING OF GARMENTS PURCHASING ON THE STUDENTS OF DIFFERENT COLLEGES OF NAGAON TOWN “, hence it is a guide for us in the future. We have tried our level best to cover all the important aspects of these topics. The topic includes the following body part – Introduction, methodology, result, acknowledgement and reference.

Keywords:

Advertising, Buying Behaviour, Garment Industry, Brand Awareness, Student Consumers.

Aim/Objectives

Methods