In this research paper we will try to understand the impact of AI in human life. Impact of AI is generally projected as a tool of advancement and technological progress however it has a dark side. This Paper contains information about the unethical behavior of big tech giants to make profits in trillions by making the society addictive and dependent on AI. This addictiveness can lead to destruction of social fabric and fundamental of a well cultured society and make the public a toy controlled by big tech companies. Is this all ethical? and the answer is a big no, imagine behind the black screen of your phone thousands of engineers from big tech institution are learning Attention engineering just to hold you attention to these social media platform in Oder to sell you to the advertisement industry. The dark side of recommendation mechanism using predictive modelling can be understood by an example that Videos that we watch, more videos of a similar category is being recommended to use. Child addicted to watching soft porn or sexual content will get huge recommendation of similar category of videos and on further watching the recommendation mechanism will pour a sea of such content on him. This dopamine cycle makes a simple person addictive and this will be understood in the course of research.