International Journal of Contemporary Research in Multidisciplinary

Entrepreneurship is often seen as a high-risk venture driven by intuition and personal experience. However, the integration of evidence-based approaches can significantly enhance decision-making and improve business outcomes. This paper explores the principles of Evidence-Based Entrepreneurship (EBE), examining its significance, methodologies, and impact on startup success. EBE relies on empirical data, market research, and scientific decision-making to guide entrepreneurs in minimizing risks and fostering sustainable growth. By utilizing tools such as data analytics, lean startup methodology, and systematic experimentation, entrepreneurs can refine their strategies and optimize resource allocation. Despite its benefits, the implementation of EBE faces challenges, such as access to reliable data, resource constraints, and over-reliance on data. Nevertheless, evidence-based practices have been shown to improve startup success rates by reducing uncertainty, enhancing innovation, and making more informed decisions. The paper concludes with a discussion on the future directions of EBE, highlighting the need for further research to make evidence-based tools accessible to small businesses and emerging markets, ultimately enabling them to navigate uncertainty and drive sustainable growth.