International Journal of Contemporary Research in Multidisciplinary

The Indian mutual fund industry has experienced significant growth, underpinned by rising financial literacy and innovative investment solutions like Systematic Investment Plans (SIPs). This study investigates the pivotal role of mutual fund distributors in fostering long-term investor relationships through SIPs, with a focus on NJ India Invest Pvt. Ltd. Distributors act as critical intermediaries, bridging the gap between fund houses and investors by offering personalized advice, fostering financial awareness, and ensuring disciplined investing.

Using a mixed-method approach, the research incorporates survey responses from 64 active investors and interviews with 10-15 mutual fund distributors to examine investor behavior, trust, and portfolio management dynamics. Findings highlight that 81.2% of investors rely on distributors, and 89% attribute improved portfolio outcomes to distributor guidance. Moreover, the study identifies key factors such as communication, trust, and tailored advice in enhancing investor satisfaction and retention.

This research underscores the importance of distributors in driving SIP adoption and investor loyalty while proposing strategies for improved customer service, marketing outreach, and skill development within the sector. The insights contribute to the understanding of how mutual fund distributors can optimize long-term financial outcomes and support the sustained growth of the Indian mutual fund industry.