International Journal of Contemporary Research in Multidisciplinary

This study examines the impact of the organized retail sector on employment generation in West Bengal, India. The retail industry has undergone significant transformation in recent years, with the emergence of organized retail chains complementing traditional unorganized retail. This research investigates how this shift has affected employment patterns, job quality, and economic growth in West Bengal. Using a mixed-methods approach, including surveys, interviews, and analysis of government data, we found that the organized retail sector has created substantial direct and indirect employment opportunities. However, challenges such as skill gaps and the displacement of traditional retail workers persist. The study concludes with policy recommendations to maximize the positive impact of organized retail on employment while mitigating potential negative consequences.