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International Journal of Contemporary Research in Multidisciplinary

International Journal of Contemporary Research In Multidisciplinary, 2024;3(5):14-19

A Study on Impact of Artificial Intelligence on Social Media Marketing

Author Name: Yash Shokeen;   Dr. Rajiv Jain;  

1. Student, Maharaja Agrasen Institute of Technology, Delhi, India

2. Associate Professor, Department of Management, Maharaja Agrasen Institute of Technology, Delhi, India

Abstract

This paper’s sole objective is to discuss the current impact & role of Artificial Intelligence in the field of ‘social media marketing”. This paper is divided into various sections & will provide a comprehensive framework for understanding the role of various AI’s impacting the business environment on social media. This review will discuss pros/cons, Analytics, Content, Ethical considerations, Case studies, Future outlook, etc. This Review will show how AI is disruptive & can help marketers & firms to gain a competitive edge in the business world.

Keywords

Artificial Intelligence, Social Media, Marketing, Market Muse, Seventh Sense, Jasper AI, chat fuel, ChatGPT