International Journal of Contemporary Research In Multidisciplinary, 2026;5(3):627-632
Awareness and Perceived Impact of Artificial Intelligence in Finance Among Management Students
Author Name: Atul Rana; Dr. Avinash Rana; Dr. Jyoti Sondhi; Dr. Divya Rai; Hemant Kapoor;
Abstract
Artificial Intelligence (AI) is increasingly influencing the financial sector by improving operational efficiency, forecasting accuracy, customer interaction, and managerial decision-making. Financial institutions now rely on AI-driven systems for fraud detection, investment analysis, automated customer support, and risk assessment. As a result, management students who will become future business leaders and financial professionals must develop an understanding of AI technologies and their applications.
The present study investigates the awareness and perceptions of management students regarding AI in finance. The research is based on primary data collected from 50 respondents using a structured questionnaire designed on a five-point Likert scale. The study focuses on four major dimensions: awareness of AI, impact of AI on financial forecasting, role of AI in decision-making, and the benefits and challenges associated with AI adoption in finance.
The findings reveal that students generally possess moderate awareness of AI and view its applications positively, especially in terms of efficiency and workload reduction. However, a large number of respondents remain uncertain about the practical implications and reliability of AI systems in financial operations. The study concludes that management institutions must strengthen AI-related learning through curriculum integration, practical exposure, and industry collaboration to prepare students for the rapidly evolving financial environment.
Keywords
Artificial Intelligence, Finance, Financial Forecasting, Decision-Making, AI Awareness, Management Students, Financial Technology