International Journal of Contemporary Research in Multidisciplinary

In the present era, teaching- learning process in classroom is not limited to chalk and talk method. Now days, teaching methods lead to learning experiences through which learners try to obtain the specific objectives. For this, a teacher is required to use various media like, audio, visual, single or multimedia packages. Multimedia can be a powerful tool in exploring the nature of the world around us, including its technological systems. Multimedia access to knowledge is one of the possibilities of information and communication technology that has tremendous impact on learning. The instructional media have emerged in a variety of resources and equipment, which can be used to supplement or complement the teachers’ efforts in ensuring effective learning by students. The power of multimedia lies in the fact that it is multisensory - stimulating the many senses of the audience. It is also interactive, enabling the end users of the application to control the content and flow of information. This has introduced important changes in the educational system and impact the way we communicate information to the learners. Today’s students are much more media-centric than the previous generation that is why the use of multimedia in classroom cannot be denied anymore. Using multimedia as a resource for the teaching learning process is in more demand. The main purpose of this paper is to discuss the process and use of multimedia as a tool in the effective teaching and learning process, focusing on the students of Management Studies.