International Journal of Contemporary Research In Multidisciplinary, 2025;4(6):569-573
Evolving Dimensions of the Sports Economy: A Review of Industry, Media, and Enterprise
Author Name: Dr. Aarif Majeed; Sadiq Ali; Dr. Tanzeer Ahmad Dar;
Abstract
The convergence of industrialization, journalism, and entrepreneurship within the sports sector has led to its transformation into a multi-billion-dollar global industry. This paper explores the historical evolution of sports industrialisation, the role of journalism in shaping public perception and market value, and the rise of sports entrepreneurship in the digital age. The study employs a mixed-methods approach, incorporating qualitative analysis, case studies, and data from secondary sources to examine the interplay between these domains. The findings suggest that media and entrepreneurial ventures drive the commercialisation of sports, leading to economic growth, employment opportunities, and technological innovations. Furthermore, the paper discusses challenges such as media bias, ethical concerns, and the financial sustainability of sports businesses. By understanding these interconnections, policymakers, business leaders, and media professionals can foster a more inclusive and progressive sports industry.
Keywords
Sports industrialisation, sports journalism, sports entrepreneurship, commercialization and technological innovation.