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International Journal of Contemporary Research in Multidisciplinary

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International Journal of Contemporary Research In Multidisciplinary, 2024;3(5):29-36

Essential Digital Education Required by Agrarian Community Members in the Use of Electronic Resources for Enhancing Marketing of Goods and Services

Author Name: Dr. Abraham Y. Gana;   Ahmed Aliyu;   Cyprian U K;  

1. Department of Curriculum and Instruction, School of General Education Federal College of Education Jama’are Bauchi State, Nigeria

2. Department of History, School of Arts and Social Science, Federal College of Education Jama’are Bauchi State, Nigeria

3. Department of Curriculum and Instruction. School of General Education, Federal College of Education Jama’are Bauchi State, Nigeria

Abstract


This study identifies digital education required by community members in the use of e-resources for enhancing the marketing of goods and services. To achieve these objectives, three research questions guided the study. The study adopted an action group design supported by the practices in the industry model. The population for the study was 75 comprising: 30 hi-tech Bank Officials from commercial banks (Marketing Units), 15 Lecturers of Business Education, and 30 digitally medium business entrepreneurs. A purposive sampling technique will be adopted for selecting e-bankers and e-entrepreneurs with certain criteria. The instrument for data collection will be a structured questionnaire on e-resources in business. Three experts will validate the instrument while Cronbach's alpha reliability method will be used to ascertain the internal consistency of the items. Weighted mean will be involved in answering the research questions while analysis of variance (ANOVA) will be used to test the hypotheses at 0.05 level of probability.
 

Keywords

Community, agrarian Education, Electronic, Resources, Marketing, Goods, Services