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International Journal of Contemporary Research in Multidisciplinary

International Journal of Contemporary Research In Multidisciplinary, 2023;2(6):07-15

The Potential of CSR towards creation of Rural Livelihoods in India

Author Name: Chandan Kumar;   Dr. N M K Bhatta;   Dr. A Bhavani;  

1. Ph.D. Research Scholar, Xavier Institute of Management & Entrepreneurship, Bangalore, Karnataka, India

2. Professor, Xavier Institute of Management & Entrepreneurship, Bangalore, Karnataka, India

3. Associate Professor, Xavier Institute of Management & Entrepreneurship, Bangalore, Karnataka, India

Paper Type: review paper
Article Information
Paper Received on: 2023-09-12
Paper Accepted on: 2023-11-05
Paper Published on: 2023-11-14
Abstract:

Corporate social responsibility as a tool for international development explicitly aims to solve problems like hunger and poverty and eliminate financial and organizational influence. In India, developmental problems endured in the preliminary years of independence, and the government has realized CSR as an effective tool for growth and alleviation of poverty. Therefore, mandated CSR activities for Indian companies came with the enactment of Section 135 of the Companies Act 2013 (MCA, 2013). As the data analyzed here shows, investment in livelihood investment projects is a smaller amount as compared to other themes from the organizations and multi-national companies (MNCs), which affects a greater shade on rural skills. A few livelihood enhancement projects (LEPs) like Asha by the Airport Authority of India and Shakti by Hindustan Unilever affect the ecosystem.

Keywords:

Corporate Social Responsibility; Sustainable development; Livelihood; Companies Act 2013

How to Cite this Article:

Chandan Kumar,Dr. N M K Bhatta,Dr. A Bhavani. The Potential of CSR towards creation of Rural Livelihoods in India. International Journal of Contemporary Research in Multidisciplinary. 2023: 2(6):07-15


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