International Journal of Contemporary Research In Multidisciplinary, 2023;2(5):34-37

Fintech lending in India: A Threadbare Analysis of the Demand Factors

Author: Mr. Sagnik Maity
Paper Type: review_paper
Article Information
  • Paper Received on: 2023-08-08
  • Paper Accepted on: 2023-09-22
  • Paper Revised on:
  • Paper Published on: 2023-09-25

Purpose: Fintech lending is an emerging innovation in the Indian financial market. With increasing technology development and artificial intelligence, fintech companies have developed a new method to mitigate risk and identify creditworthy borrowers, disrupting the conventional approach. The primary goal of this research project is to understand better the demand factors that affect the fintech lending industry in India.

Methodology: In order to comprehend the factors, this investigation relies on secondary sources of information, including scholarly articles, reports, and newspaper articles.

Findings: The study finds the six factors that influence demand. It’s clear that some of them have a long-lasting impact, while others seem to have a temporary one.

Originality: This study fills an informational void by illuminating the need for fintech lending in India. The findings of this study will aid in the development of a case study-based methodology for future research. The study provides a broader context, as well. Also, determinants of lending in the fintech industry.

Paper type: The study is a desk research paper based on a conceptual framework.


Fintech lending, India, Demand, Digital India


Fintech refers to any technologically enabled financial innovation that may lead to unique business models, systems, procedures, or commodities and have a significant impact on the financial services industry. The Financial Stability Board (FSB) describes FinTech as “technology support for financial services that may lead to new business models, applications, processes, or products that significantly impact financial markets, financial institutions, and the provision of financial services.” Fintech established itself as a significant participant in the lending sector. With a CAGR of 27.4% between 2021 and 2030, the global FinTech lending market is expected to increase from its 2020 valuation of $449.89 billion to a total of $4,957.16 billion (Goswami et al., 2021)[6]. Fintech changes the traditional system in lending, payments, algorithm trading, etc. The impact of fintech on the banking and financial sectors has been substantial. The term "demand" is used in economics to describe the level of interest in and the ability to pay for a product or service. In fintech lending, there are various factors that influence the demands in this sector. In this paper, researchers explore the demand factor that helps the fintech firms to grow their market in India. It is possible due to the innovation in information technology, growth in mobile & internet connectivity and market-based financial intermediation. The Fintech sector is currently developing new goods and services and implementing new business methods in order to reach their target consumers.


In this paper, researchers explore the demand factor that helps fintech firms to grow their market in India.




How to Cite this Article:

Mr. Sagnik Maity. Fintech lending in India: A Threadbare Analysis of the Demand Factors. International Journal of Contemporary Research in Multidisciplinary. 2023: 2(5):34-37

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