International Journal of Contemporary Research in Multidisciplinary

IJCRM Journal Metrics
No. of Volumes	4
No. of Issues	107
No. of Submissions	437
No. of Published Papers	428
Acceptance	31-40 Days
Review Papers	216
Research Papers	198
No. of Editor-in-Chief	0
No. of Editors/Reviewers	46
No. of Paper Downloads	87857
No. of Paper Views	705484

IJCRM Journal Metrics

Journal Established Year

Nov. 2022

No. of Volumes

No. of Issues

107

No. of Submissions

437

No. of Published Papers

428

Acceptance

31-40 Days

Review Papers

216

Research Papers

198

No. of Editor-in-Chief

No. of Editors/Reviewers

No. of Paper Downloads

87857

No. of Paper Views

705484

International Journal of Contemporary Research In Multidisciplinary, 2025;4(2):171-175

The Influence of Artificial Intelligence on Media Production: A Study of Journalists in Delhi and Noida

Author Name: Saloni Kumari; Prof. Manoj Dayal;

1. Research Scholar, Department of Mass Communication, Guru Jambheshwar University, Hisar, Haryana, India

2. Department of Mass Communication, Guru Jambheshwar University, Hisar, Haryana, India

Paper Type: research paper

Article Information

Paper Received on: 2025-02-19

Paper Accepted on: 2025-03-15

Paper Published on: 2025-04-13

Abstract:

Artificial Intelligence (AI) is transforming media production, particularly journalism, in India’s urban hubs like Delhi and Noida. This study surveys 100 journalists from these cities in 2024 to explore AI’s impact on efficiency, creativity, and challenges. Analyzed via descriptive statistics, thematic analysis, and Chi-Square tests, results show that 68% report a 35% reduction in production time, 55% note creative enhancements, and 72% cite ethical and job security concerns, with significant associations (p < 0.05). Objectives include assessing efficiency gains, evaluating creative contributions, and identifying challenges in this localized context. Hypotheses linking AI to efficiency, creativity, and risks are supported, highlighting the need for ethical AI frameworks and training tailored to India’s journalism sector, projected to leverage a $15.6 billion AI market by 2030 (Grand View Research, 2025).

Keywords:

Artificial Intelligence, Journalism, Digital Platforms, Media Market, Newsrooms

How to Cite this Article:

Saloni Kumari,Prof. Manoj Dayal. The Influence of Artificial Intelligence on Media Production: A Study of Journalists in Delhi and Noida. International Journal of Contemporary Research in Multidisciplinary. 2025: 4(2):171-175

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