International Journal of Contemporary Research in Multidisciplinary

IJCRM Journal Metrics
No. of Volumes	3
No. of Issues	88
No. of Submissions	347
No. of Published Papers	311
Acceptance	31-40 Days
Review Papers	162
Research Papers	135
No. of Editor-in-Chief	0
No. of Editors/Reviewers	43
No. of Paper Downloads	56496
No. of Paper Views	465833

IJCRM Journal Metrics

Journal Established Year

Nov. 2022

No. of Volumes

No. of Issues

No. of Submissions

347

No. of Published Papers

311

Acceptance

31-40 Days

Review Papers

162

Research Papers

135

No. of Editor-in-Chief

No. of Editors/Reviewers

No. of Paper Downloads

56496

No. of Paper Views

465833

International Journal of Contemporary Research In Multidisciplinary, 2024;3(6):28-31

An Empirical Study of Understanding Consumer Emotions and Its Role in Crafting More Effective Ads

Author Name: Dr. Shreya Bagchi;

1. Assistant Professor, Nopany Institute of Management Studies, Kolkata, West Bengal, India

Paper Type: research paper

Article Information

Paper Received on: 2024-08-03

Paper Accepted on: 2024-09-21

Paper Published on: 2024-11-13

Abstract:

Advertising effectiveness is heavily influenced by consumer emotions. This paper explores how different emotions, such as joy, fear, and surprise, affect consumer engagement and behavior, ultimately influencing purchasing decisions. Using a mixed-method approach, including surveys and emotional response analysis from eye-tracking data, this study identifies key emotional triggers in advertisements and provides actionable insights for advertisers to craft more impactful campaigns.

Keywords:

Consumer Emotions, Advertising Effectiveness, Emotional Marketing, Consumer Behaviour, Eye-Tracking

How to Cite this Article:

Dr. Shreya Bagchi. An Empirical Study of Understanding Consumer Emotions and Its Role in Crafting More Effective Ads. International Journal of Contemporary Research in Multidisciplinary. 2024: 3(6):28-31

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