International Journal of Contemporary Research in Multidisciplinary

Abstract:

This study investigates the impact of Foreign Direct Investment (FDI) on the growth of the organized retail sector in the metropolitan cities of West Bengal, India. Using a mixed-methods approach, we analyze data from 2010 to 2023, focusing on Kolkata, Asansol, and Siliguri. Our findings indicate a positive correlation between FDI inflows and the expansion of organized retail, with significant variations across different retail segments. The research highlights the transformative role of FDI in modernizing retail infrastructure, enhancing supply chain efficiency, and fostering employment growth. However, it also reveals challenges such as the displacement of traditional retailers and cultural adaptation issues. This paper contributes to the understanding of FDI's role in shaping urban retail landscapes in emerging economies and provides policy recommendations for balanced retail sector development.

Keywords:

Foreign Direct Investment; Organized Retail; West Bengal; Metropolitan Cities; Economic Growth; Urban Development

Aim/Objectives

Methods