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International Journal of Contemporary Research in Multidisciplinary

International Journal of Contemporary Research In Multidisciplinary, 2024;3(5):14-19

A Study on Impact of Artificial Intelligence on Social Media Marketing

Author Name: Yash Shokeen;   Dr. Rajiv Jain;  

1. Student, Maharaja Agrasen Institute of Technology, Delhi, India

2. Associate Professor, Department of Management, Maharaja Agrasen Institute of Technology, Delhi, India

Paper Type: research paper
Article Information
Paper Received on: 2024-06-03
Paper Accepted on: 2024-06-29
Paper Published on: 2024-09-01
Abstract:

This paper’s sole objective is to discuss the current impact & role of Artificial Intelligence in the field of ‘social media marketing”. This paper is divided into various sections & will provide a comprehensive framework for understanding the role of various AI’s impacting the business environment on social media. This review will discuss pros/cons, Analytics, Content, Ethical considerations, Case studies, Future outlook, etc. This Review will show how AI is disruptive & can help marketers & firms to gain a competitive edge in the business world.

Keywords:

Artificial Intelligence, Social Media, Marketing, Market Muse, Seventh Sense, Jasper AI, chat fuel, ChatGPT

How to Cite this Article:

Yash Shokeen, Dr. Rajiv Jain. A Study on Impact of Artificial Intelligence on Social Media Marketing. International Journal of Contemporary Research in Multidisciplinary. 2024: 3(5):14-19


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