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International Journal of Contemporary Research in Multidisciplinary

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International Journal of Contemporary Research In Multidisciplinary, 2025;4(2):171-175

The Influence of Artificial Intelligence on Media Production: A Study of Journalists in Delhi and Noida

Author Name: Saloni Kumari;   Prof. Manoj Dayal;  

1. Research Scholar, Department of Mass Communication, Guru Jambheshwar University, Hisar, Haryana, India

2. Department of Mass Communication, Guru Jambheshwar University, Hisar, Haryana, India

Abstract

Artificial Intelligence (AI) is transforming media production, particularly journalism, in India’s urban hubs like Delhi and Noida. This study surveys 100 journalists from these cities in 2024 to explore AI’s impact on efficiency, creativity, and challenges. Analyzed via descriptive statistics, thematic analysis, and Chi-Square tests, results show that 68% report a 35% reduction in production time, 55% note creative enhancements, and 72% cite ethical and job security concerns, with significant associations (p < 0.05). Objectives include assessing efficiency gains, evaluating creative contributions, and identifying challenges in this localized context. Hypotheses linking AI to efficiency, creativity, and risks are supported, highlighting the need for ethical AI frameworks and training tailored to India’s journalism sector, projected to leverage a $15.6 billion AI market by 2030 (Grand View Research, 2025).

Keywords

Artificial Intelligence, Journalism, Digital Platforms, Media Market, Newsrooms