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International Journal of Contemporary Research in Multidisciplinary

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International Journal of Contemporary Research In Multidisciplinary, 2024;3(4):152-161

A Bibliometric Analysis on Virtual Tourism

Author Name: Umamaheswari R;   Dr. Mohanadasan T;  

1. Research Scholar, Department of PG Studies & Research in Commerce Government Victoria College Palakkad, University of Calicut, Kerala, India

2. Associate Professor & Research Guide, Department of PG Studies & Research in Commerce Government Victoria College Palakkad, University of Calicut, Kerala, India

Abstract

Background: Technology in all its facets of evolution has undoubtedly improved and developed all areas of human life. Without exception, it is helping the travel and tourism industry to grow ambitiously through virtual tools such as travel photography, blogs, travel booking websites, etc. Virtual tourism is a hybrid concept that combines neuroscience, behavioral economics, and social psychology with the cutting-edge technologies of virtual and augmented reality, and is a futuristic transformation that will revolutionize the industry.

Purpose: The paper aims at examining the developments in the field of virtual tourism in the last five years (2018-2022) to know the research implications and to provide future research direction by uncovering the emerging areas of growth in this field.

Focus & Methodology: We will employ bibliometric analysis of 299 articles from UGC journal list group II extracted from the dimensions database using the Vos viewer package for bibliometric analysis.

Results: Researchers' enthusiasm for virtual tourism is increasing. The main research areas related to virtual tourism include commerce, management, tourism, and services. Ryan Yung and Brent don Moyle, both from Griffith university, Australia, and Myung Ja Kim from Kyung Hee university, South Korea, are the most popular researchers in this field. Sustainability and tourism management are the main journals. Griffith university, Hong Kong polytechnic university and Manchester metropolitan university contribute the most. China, the United States, and the United Kingdom are the countries with the most contributions to publications on virtual tourism. The most frequently mentioned keyword is Covid. Tourism marketing is the most relevant keyword.

Conclusion: Virtual tourism is an attractive area of research that offers many opportunities for exploration and applied research. This bibliometric analysis of virtual tourism can provide the researchers a new direction for their investigations in the area of virtual tourism

Keywords

Virtual tourism, Bibliometric analysis, Citations, Publications