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International Journal of Contemporary Research in Multidisciplinary

International Journal of Contemporary Research In Multidisciplinary, 2022;1(1):38-39

How Digital Transformation Drives Business Success

Author Name: Saroja Devi 1;   DR. Vinesh 2;  

1. Research Scholar, Sunrise University, Alwar, Rajasthan, India

2. Professor, Sunrise University, Alwar, Rajasthan, India

Abstract

This paper explores the critical role of digital transformation in achieving business success. It examines how integrating digital technologies into all areas of a business fundamentally changes operations, enhances customer experiences, and fosters innovation. By analyzing case studies and industry trends, the paper provides insights into how digital transformation contributes to competitive advantage and organizational efficiency.

Keywords

Business Models, Agile Development, Competitive Advantage, Technology Adoption, Change Management