International Journal of Contemporary Research In Multidisciplinary, 2024;3(3):106-109
Deception in the Digital Age: How SEO Poisoning Undermines Online Trust
Author Name: Ranjan Banerjee; Ria Roy;
Abstract
To encourage websites to appear in search results in addition to the more conventional methods of spreading malware (such as links or attachments in spam emails), search engine optimization (SEO) techniques have become increasingly popular in recent years due to the rise in malware distribution over the Internet. Attackers are constantly coming up with new and inventive ways to carry out assaults; one such strategy that has gained attention is the choice of search engines for the distribution of malware that has the potential to cause catastrophic outcomes. Though they are relatively new, SEO attacks seem to be common and effective in contaminating the search results for popular queries by disseminating malware. This leads in the creation of several phony pages that target trending keywords once legitimate websites are attacked.
Keywords
Poisoning, Search Engine Optimization (SEO), Digital Marketing, Malwares, Websites, Organic Search, Unpaid Search, Search Engine Redirection, Detection
