International Journal of Contemporary Research In Multidisciplinary, 2024;3(3):32-36
Ethical Advertising in Digital Marketing: Navigating Principles and Practice
Author Name: Mrs. J. Joseline Famila;
Abstract
The digital era has fundamentally altered the landscape of advertising, offered businesses unprecedented reach and targeted capabilities. Digital marketing platforms enable advertisers to tailor their messages to specific demographics, track user behavior in real-time, and measure the effectiveness of their campaigns with unparalleled precision. However, this transformation has also brought about a myriad of ethical considerations that marketers must navigate to maintain trust and integrity in their advertising practices.
Keywords
Ethical advertising, Digital marketing, Transparency, Authenticity, Accountability, Consumer trust, Regulatory frameworks
