International Journal of Contemporary Research in Multidisciplinary

This paper examines the power of Literature in Nigeria Electronic Media Advertisement using the concept of Affective Fallacy. Since  Literature has power to understand and shape the way men see and feel things around them, it is therefore conceived as an important means for advertising and advertising language is very special and important in Mass Media. Over the years, manmade and forces beyound human control have negatively and positively affected opinions, beliefs and worldviews and these have consistently led to competition, thus, the quest to  promote sales and growth in the production of goods and services. To Survive under such competitive environment requires captivating, catchy or attractive advertisement . Advertisement on the other hand is the tool used by advertisers  to captivate the consumers to buy the goods or services advertised.  This paper therefore explores the power of Literature in promoting Nigeria Electronic Media Advertisement  paying attention to the diction/Language, songs and style used in advertising and its effects on advertising.